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A Role Model of Strategic Leadership and Professional Excellence

Faisal Niaz is a seasoned professional with over two decades of impactful leadership across telecommunications, banking, and FMCG sectors. Known for driving transformation, building powerful business units, and mentoring high-performing teams, Faisal is a role model for Pakistan’s youth—proving that with vision, discipline, and creativity, lasting impact is possible.

PTCL — Head of Marcom & Digital, B2B Business Solutions

August 2017 – Present | Pakistan

• Established PTCL’s B2B brand identity from scratch, including logo and positioning.

• Launched a full-scale Marcom & Digital strategy aligned with quarterly business goals.

• Revamped digital assets: B2B website, catalogues, and product presentations.

• Led stakeholder communication, PR initiatives, and corporate event planning.

• Initiated customer outreach through corporate dinners, sports events, and internal recognition programs.

Impact: Created a high-visibility B2B marketing unit within PTCL/Ufone, now central to the company’s enterprise growth.

Ufone (Etisalat) — General Manager, Multiple Roles

March 2007 – May 2016 | Pakistan

Held a series of senior roles, including:

• GM Operations & Training
  Developed a nationwide retail sales training framework for over 10,000 staff.

• GM Mobile Financial Services
  Successfully launched UPaisa, achieving 200,000 transactions monthly at launch.

• GM Corporate Sales & Services
  Merged sales and services units, reducing operational costs while expanding offerings.

• Regional GM North
  Led commercial success across the North region with record revenue growth.

Key Achievements:

• Rolled out 350+ franchises and 150,000 retail points.

• Drove 50% revenue growth and 40% EBITDA growth over five years.

• Created Pakistan’s most successful mobile financial services launch.

Mobilink (PMCL) — Director Customer Services / Club Indigo North

Nov 2004 – Feb 2007 | North Pakistan

• Built and led the customer service and corporate teams for the North region.

• Launched Club Indigo — Pakistan’s largest telecom corporate brand.

• Served 75% of the national corporate customer base, including major MNCs and government institutions.

United Bank Limited — Vice President, Regional Service & Quality Head

Jan 2004 – Nov 2004 | North Region

• Spearheaded the cultural transformation of UBL, transitioning it from a bureaucratic model to a customer-centric private bank.

• Revamped processes, trained teams, and implemented quality standards across over 1,300 branches.

Early Career: Foundations of a Leader

Ufone — Manager Customer Care

Jan 2001 – Jan 2004 | North Region
Built and led customer care operations during the company’s growth phase.

Paktel — Area Manager Customer Services

Mar 1998 – Jun 2000 | Faisalabad
Managed regional service operations and customer satisfaction metrics.

Colgate Palmolive — Zonal Sales Manager

Oct 1997 – Mar 1998 | Multiple Cities
Increased sales by 15% through distributor expansion and rural market penetration.

NTM (Network Television Marketing) — Sales & Marketing Manager

Nov 1992 – Sep 1997 | Lahore
Part of the pioneering team behind Pakistan’s first private TV channel; doubled ad revenue with creative direct deals.

Education & Executive Learning

• MBA, Marketing – The International University

• B.Com – Federal College of Commerce, Islamabad

• Executive Education – Harvard Business School

  • Strategy & Vision

  • Managing in Fast-Growth Companies

Languages

• English — Full Professional Proficiency

A Role Model for Pakistan’s Future

Faisal Niaz’s journey from a regional sales manager to a national change-maker is proof that leadership is about vision, perseverance, and purpose. His ability to shape brands, build systems, and inspire people positions him as a benchmark for emerging professionals in Pakistan—and a name that continues to leave a lasting legacy.

A Message to the Youth of Pakistan — Inspired by the Journey of Faisal Niaz

In a world where shortcuts often tempt and overnight success is glorified, the story of Faisal Niaz stands as a testament to the power of consistency, character, and commitment.

From humble beginnings to becoming a strategic leader in Pakistan’s top telecom, banking, and FMCG companies, Faisal Niaz built his career not on luck—but on values. Discipline, continuous learning, and the courage to take on challenges have been the pillars of his success.

He didn’t wait for opportunities to come—he created them.
He didn’t follow trends—he set them.
And he never lost sight of what matters most: building people, creating impact, and leading with integrity.

To the young minds of Pakistan:

👉 Dream big, but be ready to work hard.
👉 Success isn’t a sprint—it’s a marathon of small, daily efforts.
👉 Let your values be stronger than your excuses.
👉 Learn from leaders like Faisal Niaz, who rose not just through talent, but through tireless dedication and humility.

Faisal’s journey shows that you don’t need to be born into privilege to lead; you need vision, resilience, and the will to grow. Whether you’re a student, a fresh graduate, or early in your career—remember: you can become someone others look up to. Start today. Stay focused. Stay grounded.

Pakistan needs more leaders like Faisal Niaz.
And the next one could be you.